Why subscribe to Codebook?
In cryptography, a codebook assists someone in decoding something that has been encrypted so that it becomes understandable. And in the social sciences, a “codebook” is what a researcher prepares to accompany their data so that other researchers can interpret it, defining the variables in the data set and what the values really mean.
I’m Kristen Soltis Anderson and my newsletter, Codebook, will decode the world around us – cultural, political, social and consumer trends – by looking at research and insights on what people think. Part social science, part political analysis, part business and marketing insights, Codebook will take polling data, social science research, and other interesting data sources to help illuminate what people want, what people think, and where society is headed.
About Kristen
Kristen Soltis Anderson is a pollster, speaker, commentator, and author of The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up).
Kristen is Founding Partner of Echelon Insights, an opinion research and analytics firm that serves brands, trade associations, nonprofits, and political clients. Through her work at Echelon, she regularly advises corporate and government leaders on polling and messaging strategy, and has become one of the foremost experts on the Millennial generation and Generation Z. Kristen is also a frequent speaker to corporate and political audiences about emerging public opinion trends.
Kristen is host of SiriusXM’s “The Trendline with Kristen Soltis Anderson” on their nonpartisan P.O.T.U.S politics channel, airing Saturdays at 10 am. She is an on-air political contributor at CNN and previously has been a contributor to Fox News Channel and ABC News. She has appeared on programs such as MSNBC’s Morning Joe, Fox News’ Fox News Sunday, CNN’s The Lead with Jake Tapper and HBO’s Real Time With Bill Maher. She has written for The Washington Post, The New York Times and more.
In 2016, Kristen was named one of ELLE’s “Most Compelling Women in Washington,” and in 2013 she was named one of TIME’s “30 Under 30 Changing the World”. She has been featured in Marie Claire’s “New Guard”, Cosmopolitan, and Glamour.
During Spring 2022, Kristen served as a Fellow at Georgetown University’s Institute of Politics and Public Service. She served as a Resident Fellow at Harvard’s Institute of Politics in 2014. She has been an invited speaker at many colleges and universities. She received her Master’s Degree in Government from Johns Hopkins University (with “Best Thesis in the Area of Democratic Processes” honors) and her Bachelor’s Degree in Political Science from the University of Florida.
She serves on the board of directors of Lincoln Network, a technology policy think-tank. She also serves on the advisory boards of a variety of companies and nonprofit organizations including ClearPath and the Foundation for Research on Equal Opportunity.
Originally from Orlando, Florida, Kristen now resides in Washington, DC with her husband Chris, daughter Eliana and her golden retriever Wally. In her free time, she enjoys growing chili peppers, watching Formula 1, and cheering for the Florida Gators.
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